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Reviews you can check

Only someone who actually bought from you can leave a review. Verification hangs on evidence, so every review carries the same badge.

Six things you get here and nowhere else

They have one thing in common: you do not have to take our word for it. Each of them can be checked.

  • Resolved complaints, confirmed by the customer

    When you mark a complaint as resolved, we ask the customer whether that is right. Their answer appears on your page, with the denominator: twelve out of fifteen. You cannot fill in that number and we do not top it up. A customer who says it is not resolved counts just as heavily.

  • Every review shows what happened to it

    Written on, edited on, reported by you on, outcome. Any visitor can open it. We show what happened and when; the content of a report stays between you and us. That way it is visible that nothing quietly disappears here.

  • Take your reviews with you, signed

    If you want to leave, you download your reviews in a file we sign. A next platform uses our public key to verify that it comes from us and has not been touched. Without that signature an export is text anyone can type a line into.

  • Your history from elsewhere can come along

    Did you already have reviews on another platform? That history appears as a separate line on your page, with the name of that platform and a link to the source. They do not become reviews and they do not count: your score here stays your customers here.

  • Your own commitment, and whether you meet it

    You choose within how many hours you say you reply to a complaint. We measure whether that works and put both on your page. The bar and the result go together, and we count with the commitment that applied when the complaint came in. A shop that moves the bar later does not make yesterday’s cases on time after all.

  • Our figures are open to everyone

    All businesses, all scores, everything that was removed with the reason: fetchable without a key and without an account. Journalists, researchers and you can check for yourself whether we do what we promise. Review texts and writer names are not in it.

How we enforce reliability

Four mechanisms that work independently. If one fails, the other three still stand.

  • Verification against proof of purchase

    A review earns the badge once the order or the invitation link is confirmed. That evidence comes from your webshop integration, from the API or from a cryptographically signed link.

  • Invitations that work only once

    Every invitation carries a unique code tied to one order that expires after use. Forwarding it does not produce a second review.

  • Automatic fraud signals

    The system watches for unusual patterns: spikes in a short window, repetition from the same device or network, and text that surfaces on dozens of profiles at once.

  • Reporting and human review

    Every review carries a report button, for companies and for visitors. A report reaches a moderator who judges the case with the evidence in hand.

Positive and negative reviews

Nobody believes a profile without a single critical voice. These rules are fixed and apply to every company.

  • A negative review cannot be removed for being negative.
  • You can reply in public to every review and reach out to the customer directly.
  • Removal only happens when a review breaks the review policy, with a stated reason.
  • Any moderation decision can be appealed, and that appeal is read by a person.
  • Whether a review was invited or posted spontaneously always stays visible.

How we check reviews

Every review that arrives here goes through automated checks, and people look at what comes out of them. Below is exactly what those checks do, because a platform that says it checks without saying what, asks for trust it has not earned.

  1. A confirmed email address first

    A review appears only after someone clicks the link in their own mailbox. Without that step nothing goes on the page. It does not stop everything, but it makes writing a review something you do not do a hundred times in a row.

  2. Then five automated checks

    Every review is examined for patterns that come with fake reviews. Not for what someone thinks, but for how and when it was written:

    • Several reviews from the same connection, shortly after one another.
    • The same connection that wrote about this company before.
    • Text that is almost word for word the same as another review.
    • A company that suddenly gets many more reviews than it was used to.
    • A wave in which every review gives the same extreme score.
  3. And then a person

    Whatever stands out goes into a queue at our moderation desk, with the heaviest signals at the top. A person reads the review, the company, the history and the evidence, and makes the decision.

A signal never takes a review down by itself

That is deliberate, and it is the most important difference with a filter that quietly clears things away. A pattern is an indication and not proof: two customers behind the same office connection look like fraud and are not. A review therefore stays up while it is being looked at, and disappears only through a decision by a person, with a fixed reason from our policy and a way for the writer to object to it.

  • Anyone can report, and that is counted too

    A visitor, a writer or a company can report a review. It goes to the same moderation desk. How often someone reports and how often that turned out to be right counts towards the assessment: whoever contests every critical review buys no attention with it.

  • What the verified label means

    A review with that label comes from an invitation after an order that the shop's own system passed on to us. A company can never put that label on anything itself. A review without it is no less true; it simply cannot be tied to an order.

What we do not claim

We do not say that every fake review is caught. No platform can make that good, and whoever promises it counts on you not checking. What we do is this: every review through the same checks, every decision by a person, every removal with a reason, and no way at all for a company to get a review taken down by paying.

Reputation is not for sale

What a subscription here will never do

These rules sit outside your plan and inside the system. They are the reason a score here means something.

  • Raise your score
  • Give you softer moderation rules
  • Hide or delete negative reviews
  • Decide your verification status, because the evidence does that
  • Obscure whether a review was invited or spontaneous
  • Put a moderation decision beyond discussion

A paid plan only changes how you work yourself.

The statuses a review can have

Transparency only works when a visitor can see where a review sits in the process. That is why the statuses are public.

StatusWhat it means
Awaiting verificationThe review is written, the email address or order is not yet confirmed. Not visible yet.
VerifiedTied to a confirmed order or invitation link. Visible with the badge.
OrganicPosted without provable transaction. Visible, without the badge, recognisable as spontaneous.
Under reviewReported or flagged by a fraud signal. Stays visible unless the report is serious.
RemovedBreaks the review policy. The reason is recorded and can be requested.
AppealedThe author disagrees with the decision and has asked us to look again. Their explanation and evidence are in front of us when we do.

How the score is calculated

Your score is the average of all published reviews, on a scale from 1 to 10. Removed reviews do not count, and an edited review replaces its old value.

The breakdown always sits under your number: how many reviews per star rating and when they came in. An average without that breakdown hides too much.

We also show how many of your reviews are verified. A 9.4 from two hundred verified reviews says something different from a 9.4 from twenty spontaneous ones.

Why you can trust these reviews

  • Evidence over promises

    Verification hangs on an order or a signed link. No self-declaration, no checkbox you can tick yourself.

  • Explainable decisions

    Every status change traces back to who did it, when and why. Moderation without an explanation does not exist here.

  • Independent of your plan

    Verification, moderation and scoring sit technically apart from your subscription. Commerce does not touch the trust code.

What it costs

Receiving, verifying, publishing and answering reviews is free and unlimited, including your company page, your review link, your QR code and the basic widget. You only pay once you want to automate the work around it with integrations, AI replies or analytics.

See what each plan includes

One chance to put it right

A business that receives a bad review has one button here that leads somewhere. It may ask the author to update the review, after it has fixed the problem.

  • Once per review. A business that fixes nothing the first time gets no second turn to keep asking.

  • The author decides. They can set the request aside, and then nothing changes about their review or the score.

  • If they do update it, the page says the company had asked. That way nobody reads a revision as a spontaneous change of heart.

We built this because the usual response to a bad review is to fight it. This button rewards fixing the problem, and that is the only outcome the customer gains anything from.

Questions

Frequently asked questions

Can I have a review removed as a company?

Only when the review breaks the review policy, for example threats, discrimination, privacy violations or demonstrable fraud. Removing a negative review for being negative is not possible, on any plan.

What happens when I report a review?

The report reaches a moderator who judges the review against the available evidence. You receive the decision with its reason, and you can appeal it.

Do paying customers get priority in moderation?

No. Your plan has no influence on the order, the outcome or the rules. That is enforced technically and not just promised in the terms.

Can spontaneous reviews without a purchase appear on my page?

Yes, and they are recognisable as organic because the badge is missing. That lets a visitor weigh how much such a review counts.

How do you stop a competitor from posting fake reviews?

Through verification, single-use invitation links and signals that pick up suspicious patterns. If something slips through, the report button is the second line and a moderator the third.

Can I take my reviews with me if I leave?

Yes. You export your reviews and your replies whenever you want, in a readable format. Holding data hostage is not our business model.

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